Started in 2008, the Safecount Viewpoint Community is a partnership between Market Cube and Safecount, a company dedicated to live web data collection in support of advertising effectiveness research. Members are primarily recruited from live intercept surveys conducted across the SVC network of over 1,000 websites. Once a person finishes an SVC client survey, they have the opportunity to join SVC through a standard panel sign-up process.
Since the vast majority of people who join SVC have participated in a live intercept survey, it represents a segment of participants who are often times not available through panels recruited via traditional methods. In addition, the broad reach of the SVC partner network helps ensure a community that represents a diverse sample of the online population.